There’s more to AI than just generative AI. Figure 1 shows how generative AI relates to AI, automation and technology. Let’s define these terms.

Figure 1爱上海419

Generative AI (GenAI)

GenAI is a type of AI that creates content from existing patterns of data such as text, video and audio. ChatGPT, Claude and Gemini are examples of generative AI tools that have been trained on vast amounts of text data to generate human-like responses. For examples of generative AI in HR, see our guide on preparing your organisation for AI use. or join our online CIPD Community coversation on writing generative AI prompts for HR.

Artificial intelligence (AI)

AI is the automation of cognition, that is automating the collection, processing and interpretation of information. AI is also a wide field of study which includes:

Machine learning – Teaching computers to learn from data.

Natural language processing – Teaching computers to interpret and generate human language.

Computer vision – Teaching computers to interpret images and videos.

AI algorithms, models and systems

An AI algorithm is a step-by-step guide for a computer to follow (like a recipe)爱上海龙凤419. An AI model is a representation of something and can be created using a combination of algorithms.

An emerging type of AI system is a foundation model or general-purpose AI system上海品茶网. Large Language Models (LLMs) are a type of foundation model. ChatGPT, Claude and Gemini are built on LLMs, and are examples of general-purpose AI systems. Not all generative AI tools are general-purpose AI systems- some are designed with a narrow purpose. See Ada Lovelace Institute’s foundation model explainer article to learn more on this.

Automation and hyperautomation

Automation is the use of technology to do tasks without (or with reduced) human assistance. AI, Robotic Process Automation (RPA) and even washing machines are examples of automation. RPA is used for repetitive tasks that people do on computers, like copying and pasting data between spreadsheets. Hyperautomation (also called intelligent automation) combines multiple technologies to automate business processes. Automating the process of sourcing candidates through social media screening is an example of hyperautomation, as it requires the computer to be able to process text, images, match profiles against requirements, and improve matches over time.

Technology上海龙凤419

Technology is the application of knowledge or processes to achieve practical goals that are reproducible. This includes automation and other tools which aren’t necessarily about reducing human involvement. Examples include communication technologies like the internet and videoconferencing tools.

Digital transformation

Digital transformation is the ongoing work of aligning technology, people, culture, structure and tasks so that an organisation can thrive上海新茶资源. Kane et al describe this continual realignment as becoming more digitally mature as an organisation.

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